Most of us have the habit of switching to a different channel whenever a commercial break comes on our television. Even though sometimes, this results, in us missing some important bits of the program we are watching, we just seem to not care about getting rid of this habit of ours. Are advertisements that bad or boring, or is there some other reason behind this habit. Let’s figure out.
1. We don’t want to see dirty toilets:
Seriously, we are sick of a random man breaking into people’s houses and zooming his camera on the dirtiest portion of their toilet and commode. What’s worse is that these advertisements mostly air when we are eating something. Surely, nobody can blame us for preventing us from getting grossed out and switching the television off.
2. We don’t want to know how Simar turned into a fly:
Commercial breaks mean seeing a lot of promos and trailers for the new episodes of saas-bahu soaps. Now these promos are even more over the top than an actual episode of the show, and therefore more annoying. Hence, it is completely understandable that you and we don’t want to go through the horror of catching even the tiniest glimpse of the saas-bahu saazish and rona-dhona, and so we switch the channel during an ad break.
3. We are tired of the rampant sexism:
Sexism seems to have gotten deeply ingrained in advertising these days. No matter what the product is, objectification of a woman’s body seems to be the only way of selling it. Naturally, as 21st century men, who respect women and treat them as equals, we find this sexism highly offensive. We don’t want to make our eyes sore watching this sexism after every 10 minutes, and we prefer switching channels. This rampant sexism in our advertisements is well explained in this video by Vir Das. Watch the video below to know why this needs to stop.
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A lot could change if our ad-makers and television channels decide to do away with these atrocities, sexism being the biggest among them. Let’s just hope that the Vir Das video above will make people reconsider their stance and we’ll soon see and end of sexism in Indian advertisements.