HE, the deodorant brand from the house of Emami Ltd, initiated the concept of celebrating International men’s day on 19th November last year. On the occasion, the brand published anthem #ShowMenSomeLove which went viral gaining over 500 thousand views on YouTube. This year the brand continues the campaign with a quirky video featuring women, granting men permission to do whatever they want with a campaign tagline, #TeriChutti. WATConsult, a Dentsu Aegis Network agency is the digital agency on record promoting this year’s video across digital and social channels.
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